CRT International Inc. is an IBM ^TM ISV

AN INTRODUCTION TO:   SALES MANAGEMENT

Computer Resources & Technology International, Inc. ^TM has built a solid reputation by helping businesses satisfy their data processing needs in the IBM ^TM mid-range arena. Today we have over 4,500 satisfied users in a variety of industries and professional service.

The CRTI ^TM Sales Management System offers you an extremely powerful tool for increasing sales, profitability, and market share. The system enables you to maximize sales efforts on the most profitable accounts, identify low potential accounts and increase market share through a unique multi-faceted marketing plan.

ACCOUNT CONTROL

Features and Reports

Itinerary planning -Development of account profiles -Account status relative to budget -Mailing information and scheduling -Tracking, quota, budget and actual sales by account -Tracking of demo and sample products -Calendaring of scheduled events -Concentration on high potential accounts -Complete, comprehensive call history including dates and content -Automatic follow-up scheduling

DATA BASE

Customer Profile: Name, address, phone contacts, soc number of employees, products used, competitors price sensitivity, business description, call history, target mailing, identification of market trends, new product requirements and competition, pricing strategy development, mailing list management, label generation. 

TELEPHONE SALES

Daily/Weekly call schedule -Complete customer profiles -Automatic follow-up scheduling -Direct mail interface with word processing

THREE LEVEL MARKETING CONCEPT

Level I 

	Identify potential customer base
	Survey customer base
	Feed  data base
	Generate low cost leads

Level II 

	Qualify Level I Leads
	Feed additional information into data base
	Build credibility and rapport with potential customers
	Track sample and demo products
	Provide qualified leads to sales force

Level III 

	Fully qualified leads
	More productive sales force
	Increased sales at reduced cost

COMPUTER RESOURCES & TECHNOLOGY INTERNATIONAL, INC.
Corporate Offices:
52260 Old Grade Rd.
Mason, WI.  54856
715-763-3400  Toll Free 877-844-7786
Email:  crti@crtint.com 
Offices in Wisconsin and California

* S/36 and AS/400 are registered trademarks of International Business Machines Corp.